01 Loyalty
A free loyalty programme for guests. Every tour lifts you a step up the ladder — with a bigger discount, quieter perks and first look at new cities as you go.
Preview
See a sample
Tap the passport to open it. Inside: a member with four cities logged, a handful of stamps, and the milestones they've picked up along the way. Yours looks the same, filled with your own tours.
02 The ladder
Five tiers, one path
You start as a Taster the day you book. Every completed tour adds up. Higher tier means a bigger discount, applied automatically to every booking after.
Tier 01
Taster
0 tours
Joined the Culinary Passport.
5%
off every tour
Tier 02
Foodie
1–2 tours
Tried their first A Chef’s Tour and came back for more.
10%
off every tour
Tier 03
Feaster
3–5 tours
Starting to build a genuine collection of culinary experiences.
15%
off every tour
Tier 04
Gastronaut
6–11 tours
Travelling and actively seeking out food experiences in multiple destinations.
20%
off every tour
Tier 05
Epicure
12+ tours
A true devotee of food, culture, and exploration.
25%
off every tour
03 What you get
Beyond the discount
Discount on every tour
Starts at 5% the moment you join. Climbs to 25% by the time you're an Epicure. Applied automatically at checkout — no code to remember.
First look at new tours
Passport-holders see new cities and departures the day we launch them, before the public listing.
Priority concierge
Your bookings, changes and questions land at the front of the queue. One dedicated inbox that reads every reply.
Recipes from every tour
Every recipe your guides teach you gets saved to a personal recipe wallet — printable, shareable, always in your account.
Anniversary drop
On the anniversary of your first tour, we email a small token — a recipe zine, a discount on a private tour, sometimes a gift voucher.
04 How it works
Three steps, no small print
Step 01
Book a tour
The Passport account is created automatically the first time you book. Nothing to sign up for.
Step 02
Eat, drink, repeat
Every completed tour ticks you one closer to the next tier. Your dashboard tracks it — no counting required.
Step 03
The discount stacks
Higher tier ⇒ higher discount, applied to every future booking automatically. It never expires.
05 Questions
The obvious ones
- Do I have to pay to join?
- No. Every guest who books a tour becomes a Passport holder automatically — free, always.
- Does the discount expire?
- No. Once you reach a tier you stay there. The higher the tier, the bigger the discount, forever.
- Do private tours count toward my tier?
- Yes. Every completed tour — small-group, private, or corporate — counts toward the ladder.
- Can I gift my discount to someone else?
- Not directly — the discount is tied to your account. But you can buy them a Gift Voucher at any value, which they can redeem on any tour.
- What happens if I book two tours on the same trip?
- Each one earns you a step. Book three tours in Bangkok and you'll jump from Taster to Feaster in a week.
06 Start eating
Pick a city
Book any tour and the Passport takes care of itself. See you at the meeting point.
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